Obviously, there are many ways to look at films beyond just the box office, but it is certainly a good place to start. Things have certainly changed in 40 years, especially when it comes down to the films themselves and the way in which they were released, marketed, and sold. However, the Fox executives who first passed on the original project would probably be hard-pressed to believe what Star Wars turned into. It has gone onto encapsulate popular culture, inspire people around the world, and create an entire universe of spinoffs. Since then, the Star Wars brand has grown to more than just films. Besides Lucas himself having very little confidence in A New Hope, tons of studios passed on the film before 20th Century Fox finally decided to give it a shot. While George Lucas’ original movie had a moderate release, the Star Wars films of the 21st century have come with more fanfare, to say the least.įrom the filming budget to the individual price of a ticket, there are both micro and macro ways to view the changes that have occurred in the four decades since Luke, Leia, and Darth Vader first captivated audiences.Īt the beginning of the franchise’s journey, there was not exactly overwhelming support for George Lucas’ brainchild. Star Wars films have changed dramatically since A New Hopefirst premiered in theaters in 1977.
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